This cosmetic line is relatively new and was started in 2004 by Christina Zilber. I have no idea who she is but the Jouer website touts her fabulous lifestyle jetsetting between Paris, New York and Beverly Hills.
I first saw some of their products in a magazine a few months ago. The "gimmick" for this line is that all the products snap together - kinda like beauty Legos. At first I didn't think much of it, but as you know exposure is what gets the consumer familiar/comfortable with the product. After that first sighting, I've been seeing the same brand pop up in other magazines and on websites so I thought I'd take a peek at the website. I have to say I'm quite intrigued. I love that you can virtually try out the products online and see how the colors will look on 4 different models with different skin shades. I think all the product colors are really beautiful. It's just too bad Jouer is not yet widely available. They're only carried at the Henri Bendel on Fifth Avenue in NYC and online.
The picture above is the 2009 Eye Candy Collection $45. How cute is it that they show these in paper liners just like chocolate truffles? Click on the pic to see the yummy colors in more detail.
